WB builds on Lego partnership

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LEGO and Batman, back together again. That would be enough to get me excited, but this is soooooo, much better!

Warner Bros. has expanded its relationship with Lego, granting the toymaker access to DC Entertainment’s complete library of comicbook characters and stories to launch DC Universe “Super Heroes” as figures and playsets.
The multi-year licensing deal, made through Warner Bros. Consumer Products, will start rolling out the new line in January, starting with 13 characters, including Batman, Superman, Wonder Woman and villains the Joker, Bane, Harley Quinn and Lex Luthor.

The first toys will be shown off at the Lego booth at Comic-Con Intl. in San Diego, where 3,000 exclusive Batman and Green Lantern minifigures will be distributed to launch a promo that runs August-December, enabling fans to create and submit videos, photos or illustrations of the characters to win trips to Legoland and Warner Bros. Studios.

WB and Lego had already been producing toys and videogames around the Batman franchise, and will launch a new set of playthings around next summer’s “The Dark Knight Rises” through the Lego Batman collection. The “Lego Batman: The Videogame,” published by WB Bros. Interactive Entertainment, has sold more than 12 million units since 2008.”This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic super heroes, so they can relive the action and even customize it, a proven and winning formula in Lego construction,” said Jill Wilfert, VP, licensing and entertainment for the Lego Group.

Via: Variety

The dreams of many a DC fan will soon be satisfied with these official Justice League characters. I’d heard the faint rumors that something like this might happen, and we still have to wait until the beginning of next year, but even so, I’m very, very excited! :)

And as I will be at the San Diego Comic Con, I’ll definitely work on getting my hands on at least one of the coveted 3000 figures. I will naturally be covering Comic Con here so that those that can’t come will at least get a glimpse on the pop culture goodness.

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2 Responses to “WB builds on Lego partnership”

  1. theBrickBlogger Says:

    You could not have brought better new than this! Tweeted, FB-ed, emailed to all my friend! :lol:

  2. theBrickBlogger Says:

    So sorry! That supposed to be “news”. :oops:
    See?! I can’t even type I’m so excited!

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