I rarely, very very rarely, report on clone brands, but I really couldn’t pass this one up. Apparently Mega Bloks is feeling the strain from LEGO Friends and will start their own girl specific line partnered with Mattel’s Barbie and, since we can’t leave the boys out of it, Hot Wheels.
Barbie® and Hot Wheels® to be First Mattel Brands Included in New Collection
This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel’s most powerful properties to life in the fast-growing construction toy category.
The Mega Bloks Barbie™ collection will provide girls with a completely new Barbie play experience. With a focus on creative play and customization, the possibilities are endless. The line will feature Barbie and her friends in a buildable world of fashion and dream locations.
The Mega Bloks Hot Wheels™ collection will center on performance, stunts and the coolest cars. Boys can customize through construction, as vehicle play and construction toys merge to create and build a world of speed and excitement.
“Our exciting partnership with category leader, MEGA Brands, will offer both boys and girls a new way to play with their favorite brands,” says Rosa Zeegers, Senior Vice President Global Consumer Products Licensing for Mattel. “We look forward to continuing to build upon the transformative play experience girls have come to expect when they play with Barbie as well as giving boys the steering wheel to customize their own Hot Wheels brand products.”
Via Newswire
We’ll have to wait till next year to see what the sets look like, but I’m not holding my breath.
Tags: 2013, Barbie, Hot Wheels, LEGO, LEGO Friends, Mattel, Mega Bloks
September 28, 2012 at 8:34 am |
I would think Mega Bloks is feeling the strain of Lego’s vast superiority period. I’ve bought them from time to time in the past when they were on clearance just to check them out. The quality is horrible. They just don’t hold up over time. Such a waste of money.
September 28, 2012 at 8:51 am |
I agree, Mega Bloks has an inferior product. Even partnering with Hello Kitty didn’t sway me. I bought one small set for the figure but that was it.
September 28, 2012 at 10:33 am |
“The line will feature Barbie and her friends in a buildable world of fashion and dream locations.”
Self-unbuilding, for her convenience!
“…category leader, MEGA Brands…”
Wait, what? Are they making Barbie and Hot Wheels puzzles or something?
Also, I could comment on Barbie and cheap plastic bits, but that seems too obvious and might be a bit tasteless.
September 28, 2012 at 6:43 pm |
yuck… Lego is such a fine product its sad that such inferior crap as megablocks can even be considered a copy, it barely comes close.
October 14, 2012 at 9:57 am |
“…category leader, MEGA Brands…” EPIC FAIL they arent the leder in construction toys. such idiots tat they call them that.