According to Brickset this will be the exclusive set that will be offered over the Thanksgiving Weekend (i.e. Black Friday) for those spending the qualifying amount which is believed to be €75, £50 and $99 USD either at LEGO.com or at the LEGO stores.
For those that are interested the instructions are already available on LEGO.com There isn’t too much that is exclusive parts wise, but the set itself is pretty cute.
Also, keep your eyes peeled because Hobbit sets are starting to pop up. Even though they are supposed to be out December 1st. many people are already finding them at stores.