LEGO board games

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legospel_1

LEGO is going in a new direction this year — board games. Now although they have had several board games in the past (Chess, Tic-tac-toe, etc.) This is the first time that you can actually build the game before you play it. From what I’ve heard, you even build the dice.

This was on theTelegraph website.

Lego’s move – taking on the giants of Scrabble and Monopoly – was the talk of the show, with toy experts saying the company has the potential to revive the fortunes of the flagging board game industry.

Last year, despite the success of Monopoly and Scrabble, board games struggled overall, with sales down 30 per cent in the UK.

Peter Jenkinson, editor of the website, Toyology, said: “Whilst most major board manufacturers concentrate on revamping ageing titles, Lego once again show their strength by breaking the mould. They have invented something completely new – and that rarely happens in the world of toys.”

The games start at £7.99 and climb to £19.99 and are aimed at children aged five to nine, but Lego predict younger children will be able to enjoy them.

One game, Rameses Pyramid, involves children building their own pyramid, complete with treasure buried inside and Egyptian sphinxes. Players have to collect crystals to climb their mini-Lego character up the pyramid and claim the prize – the king mummy.

Marko Ilincic, the British managing director of Lego, said: “The board games market is made up of old classics and heavily discounted products. There is a real demand for innovation.

“And in this climate parents want to buy from trusted brands they remember from their childhood.”

Stuart Grant, the buying director of the country’s largest independent toy chain, The Entertainer said: “I think Lego’s idea is very, very clever. It is pretty rare you see such a good new idea. And I think they are going to fly off the shelves.”

The company insist that any family that loses a crucial building block that might render the game useless, can order a new one from their website. The games are set to go on sale this summer.

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I’m pretty excited about this one, hopefully it comes to the US too.

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