BEN 10 — LEGO

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In another interesting licensing partnership, LEGO has just announced that they are joining forces with Cartoon Network in creating LEGO BEN 10 ALIEN FORCE.

Cartoon Network Enterprises (CNE) and The LEGO Group today announced a global agreement that adds the BEN 10 franchise to the world’s leading construction toy manufacturer’s portfolio of only the best licenses in construction toy form. The deal marks the first time the two companies have partnered on product development, and will bring Cartoon Network’s global sensation boy brand to life in a full line of construction toys based on the popular BEN 10 ALIEN FORCE adventures.

Featuring never-before-seen LEGO elements and a new twist on the LEGO building system, LEGO BEN 10 ALIEN FORCE is sure to bring novelty and excitement to the construction toy category and provide a dynamic way to engage consumers in the core propositions of transformation and action for which the BEN 10 property is known.

The LEGO BEN 10 ALIEN FORCE line is scheduled to launch in the construction toy aisles in the U.S. in spring 2010, and will roll out in additional territories thereafter.

Shivers are running down the collective Adult Fans of LEGO’s spines at the mention of “never-before-seen LEGO elements and a new twist on the LEGO building system.” Many on the forums and blogs are already having flashbacks of the Galidor fiasco that happened a few years ago.

Without any images available, it is hard to really speculate on what BEN 10 will really be like. At least it is an established cartoon show, so there already is a fan base. I’ve seen a couple shows, but have never really followed the Ben 10 craze. I can see how it could be made into a decent theme, if done right. I however, will withhold my judgments and opinions on this one till I actually see the product itself. Hopefully LEGO has learned from the past and this really will be a good thing. 😉

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