Just when you think LEGO can’t surprise you, they throw you a curve ball. According to Variety Reality TV producer Scott Messick is in talks to create “several different types of reality shows related to the brand – including docuseries, competition shows and kid-oriented gamers.”
“Lego seemed like such a powerful brand, and I don’t think they were thinking about reality TV,” said Messick, who is exec producer of Cartoon Network’s “Destroy Build Destroy.”
Messick’s development exec suggested he set up a meeting with the Lego licensing and entertainment team. Lego has been busy extending its brand into the entertainment realm, including a live-action movie in development at Warner Bros. (Daily Variety, Aug. 11). Jill Wilfert, Lego’s veep of licensing and entertainment, is driving the push into film and TV.
“They were focused on their feature business, but (Wilfert) liked the idea of going into reality,” Messick said.
The producer spent time with the company learning about the fandom surrounding Lego – such as three Connecticut-based Lego Masters, who travel the world building massive sculptures for the company out of Legos. Messick is developing a docuseries surrounding them.
He’s also looking at creating a gameshow based on a line of Lego board games that are already out in Europe and will soon go on sale in the U.S.
At his disposal is the Legoland theme park, where a competition/ elimination show could be based, he said.
“They have some great ideas regarding programming that captures and showcases the inherent creativity at the core” of Lego, Wilfert said.
Messick would exec produce any Lego project through his Mess Media banner. Wilfert would get an exec producer credit.
I can see this going two ways. Either it will be as successful as Ace of Cakes or it could be a horrible bomb.
I think it would be fun to watch a show about the Model Builders, being one myself there were several times that it would have been cool to show people what really goes on behind the scenes. That is if the guys over at the Connecticut Model Shop want to do something like that. Knowing them personally, they are a pretty entertaining group. ;)