I rarely, very very rarely, report on clone brands, but I really couldn’t pass this one up. Apparently Mega Bloks is feeling the strain from LEGO Friends and will start their own girl specific line partnered with Mattel’s Barbie and, since we can’t leave the boys out of it, Hot Wheels.
Barbie® and Hot Wheels® to be First Mattel Brands Included in New Collection
This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel’s most powerful properties to life in the fast-growing construction toy category.
The Mega Bloks Barbie™ collection will provide girls with a completely new Barbie play experience. With a focus on creative play and customization, the possibilities are endless. The line will feature Barbie and her friends in a buildable world of fashion and dream locations.
The Mega Bloks Hot Wheels™ collection will center on performance, stunts and the coolest cars. Boys can customize through construction, as vehicle play and construction toys merge to create and build a world of speed and excitement.
“Our exciting partnership with category leader, MEGA Brands, will offer both boys and girls a new way to play with their favorite brands,” says Rosa Zeegers, Senior Vice President Global Consumer Products Licensing for Mattel. “We look forward to continuing to build upon the transformative play experience girls have come to expect when they play with Barbie as well as giving boys the steering wheel to customize their own Hot Wheels brand products.”
We’ll have to wait till next year to see what the sets look like, but I’m not holding my breath.