Have you gotten one? I wish I could say that this one in the picture was mine, but sadly I’ve yet to receive one. I’m really hoping I do, but nothing in the mail so far.
According to BrickSet this promo is running in North America and Europe for VIP members.
If you don’t know what the VIP program is you can read about it on the LEGO website (this is the US link, you might have to change country region to find out the details for where you live). But the basics of it is that for every $100 you spend, you get $5 in credit (USD).
Its a great program and I can honestly say that I’ve gotten several large sets for “free” using VIP credit.
Sadly, even if you are a VIP member that doesn’t guarantee you’ll get one — only “the most active and engaged VIP members based on a list of criteria including purchase frequency (will get one)” — whatever that means. Many are still trying to figure out what the “list of criteria” is exactly.
One of the comments on BrickSet said that they called LEGO and was told you needed to spend at least $500 in the US to get one, but even that might not guarantee that you will find one of these rare ruby figs in your mail box.
This is one of those good / bad promos. We all want one, but not everyone will get one. There are listings on both Ebay and Bricklink selling them for $25 and up, but I’m not really one to pay for something that others got for free.
I much prefer promos where if you spend “X” you get “Y.” And I think there would be less frustration if whoever in LEGO that came up with this promotion would explain what the criteria was.
Back in the days before the internet LEGO (or any company for that mater) could run whatever limited run promos they wanted and it wouldn’t be instantaneously known worldwide. This however is not that age. We know, we all know. One post on BrickSet, Flickr, or Facebook and it goes viral.
Sure super special limited LEGO promos are very cool and when you are lucky enough to get one its an awesome thing. And I’m still hoping I’ll find one of these in my own mail box (if I do I promise to let you know). But for those that don’t get one, especially all the kids that read the posts and see the shiny red keychain but don’t end up being one of the lucky ones, it brings more frustration than happiness.