Posts Tagged ‘Barnes and Noble’

Barnes and Noble LEGO Architecture Building Event

July 27, 2013

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So last night I participated in my local Barnes and Noble’s LEGO Architecture Building Event. Not as one of the attendees, but as one of the “special guests” doing the presentation. Apparently they were doing this same event across the United States — at least I assume it was only in the States, let me know if it was else where — to promote the newest LEGO Architecture Set that is now available at both Barnes and Nobel as well as LEGO Stores nationwide.

Via The Brick Blogger

From what I’ve heard from my friends in various locations around the country the event went from fair to decent to being cancelled (due to lack of enough participants) depending on where you were. Ours was actually standing room only, but I think that was mainly due to both David Parker, a local Architecture College Professor, and my (being a former Master Model Designer) involvement. It of course helps that the event was held in Oceanside, California which is literally minutes away from LEGOLAND California in Carlsbad so there are a lot of local LEGO lovers in the area.

Now as I’ve done dozens and dozens of different types of LEGO building events over the years, I feel that I can judge on how well an event is organized and run.

First off — since I was given the talking points that were handed down from Barnes and Noble corporate, I could tell that whoever wrote said talking points knew nothing about LEGO, the LEGO Architecture line, or how to run a building event. It was set up as an hour long event, which is fine and doable, but it was not set up very well.

Second off — Barnes and Noble didn’t think to get the local LEGO LUGs (LEGO Users Groups or Clubs) involved. The only reason I was involved with mine was due to my own initiative in contacting the store and saying I was interested in doing the event. I’m not sure how the in store contact got the college professor involved, but even that only sort of worked. Yes he knows about architecture, but he didn’t know anything about LEGO Architecture or building LEGO buildings, kind of a key point when you are doing a LEGO building event.

He kept trying to stick to the “script” they had for the event, which is my third off (or point) — I took one look at said script and kind of ignored it. I knew that it wouldn’t really work in the real world. Sure it sounds great to talk about scale, reference photos and modularity. But frankly, when you have over twenty kids all they really care about is playing with the LEGO bricks.

Fourth off — This wasn’t supposed to be a kids event. Now think about that for a moment and process it. I don’t know who up at corporate had the brilliant idea that this was for teens and adults only. I mean sure, the set is designed for that age group and at $150 USD its not exactly a cheap set. But really? You honestly don’t think kids aren’t going to show up?

DSC07440 David (the professor) is the tall one in the middle.

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As you can see from the photos, our event was packed. I didn’t count, but I would guess we had at least 40 people at the event. Way more than they expected and there weren’t enough spaces for all the participants to build.

The event went pretty well, considering that David kept trying to stay on script, and I just kind of loosely did. I mean lets face it, in the script you are supposed to give the bricks to the participants after a little intro and talking about scale, then after they’ve played with the bricks for about 10 minutes we were supposed to have them focus on modular building. Well that’s all fine in theory, but once you give people bricks, they stop listening to you. πŸ˜‰

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It ended up being a fun event for all the participants, in spite of the poorly planned event, and I enjoyed doing it. One of my fellow SandLUG members showed up with some of his modular buildings, which I forgot to take photos of and another member who also runs thebrickfan.com showed up to blog the event.

For the fun of it, I actually went the day before and built a quick replica of the store front.
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I’m pretty happy with the results, considering I had only parts available in the set — albeit more than what is available in a single set — and I did it in 3 hours. Its not perfect, but decent. I haven’t built like that for a long time. Taking only parts available from a constrained amount of bricks and free building with very little reference.

Of course I have to admit I did have a little bit of an ulterior motive to doing it — I wanted to see what parts were in the set and how they worked together. The set itself is pretty good, if you don’t have a lot of white bricks. If like me you do, the set is just okay.

Sure there are over 1200 parts for $150, which considering its part of the Architecture line is a much better value than any of the other sets in the theme. It is a major departure from other Architecture sets being more like a grown-up’s creator set.

I personally don’t need that amount of white at this time. That isn’t to say I may need it in the future, but I have a lot of white elements, so I won’t be getting this set anytime soon.

You can read a great review of the set itself on The Brick Blogger.

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All in all, I had fun, got to play with the set, and help others build. A good day’s work in my book. πŸ˜€