Posts Tagged ‘Danish’

New Digital Interactive Video Game in Chicago

November 15, 2011

A ground-breaking interactive window that gives children the opportunity to star in a game as a LEGO® Minifigure will be unveiled at the LEGO Group’s brand retail store at Water Tower Place in Chicago, Illinois on Tuesday, November 15.

Children visiting the store window will be able to watch as they are magically changed into a LEGO Minifigure. The hungry LEGO Dragon Brickley then pops out from the side of the window and encourages the children to feed it with virtual apples lying on the ground.

The interactive shop window uses a motion-sensing camera to ‘see’ the child standing in front of the shop. This information is processed by specially developed software and a powerful Intel® CoreTM i7 processor to convert the child’s motions into a LEGO Minifigure that is then projected on to a thin film screen applied to the back of the window.

The child can then control the Minifigure’s actions by moving arms and legs in a similar way to motion-sensitive controls use in console games.

The window is a further development of the thinking behind the popular augmented reality Digital Box that is in all LEGO brand retail stores. The aim of the interactive window and the Digital Box is to bring the LEGO brand experience to life in a new, exciting and immersive way.

The Digital Box allows customers to see what is in selected LEGO sets using a camera and a screen. When the customer holds a set up to the Digital Box’s camera, a 3D animation of the contents is shown on the screen, superimposed on top of the set.

The installation in the Chicago store is a pilot that will be used to gather information about the interactive window. No decision has been taken about putting the window into other stores.

The window has been developed by LEGO Digital Business in collaboration with Danish production company GreatHouse and with hardware powered by the Intel® Core™ i7 processor.

This sounds interesting, and I imagine it is fun for the kiddies. Hopefully there will be a video actually showing what this is all about soon. Although the press release says that there are no plans to put it anywhere else, my guess is that just like the Digital Box it will be in other stores eventually. Probably the Imagination Centers like the Disney LEGO Stores or the Mall of America LEGO Store.

If I do find a video, I’ll let you know. 😉

Toyrobott on Etsy

September 12, 2010

Although I’ve mentioned her before Annie Bartling, graphic artist and t-shirt designer extraordinaire has just opened up a new store on Etsy — toyrobott

Her shirt designs have been floating around the web for a while now and I knew about them even before I knew Annie personally. A mixture of fun and funky, her LEGO inspired shirt designs are the perfect gift for the AFOL (Adult Fan of LEGO) who has everything.

Bricks by the Bay was the first LEGO convention where she sold her shirts and I immediately bought a couple.

My favorite has to be the I ❤ LEG GODT

Although a tad obscure to those uninitiated — the word LEGO comes from the Danish LEG GODT which means “play well” — I can’t believe no one has thought of making a shirt sooner.

As a complete random interesting fact — LEGO in Latin means “I put together,” something that was only discovered after the term LEGO had been created.

So, if you are looking for a new way to show your love of the brick, check out toyrobott! 😉

Danish Day at Balboa Park Recap

June 7, 2010

We had a great response at the Danish Day in Balboa park. Lots of people don’t actually know that LEGO is a Danish company. Quite a few members of SANDlug were on hand to help out and many different styles of building were represented. Here’s what it looked like: 🙂




We all had a great time and the House of Denmark invited us to return next year. 😀