Posts Tagged ‘Steve Witt’

BrickCon 2010 Recap

October 6, 2010

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Hi guys. I’m back! 🙂 I realize that I haven’t posted in days. Sorry about that. Although I did have internet access, I was getting back to my friend’s place super late (2:30am) every night and then getting up at 8 or 9 am in the morning every day.

As you can see in the picture, the public hours of BrickCon were packed and we had a record number of public guests — 10,815!!!!

BrickCon was fabulous! Definitely one of the best LEGO Cons I’ve been to. 😀

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I brought my 5 foot long Microscale Golden Gate Bridge. Yes, I said Microscale. It may be rather large for a Micro, but at the same time, so is the Golden Gate Bridge. 😉 If you look closely, you can see the micro cars on the bridge.

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The loot — Sets I got for free, all except the BrickCon 3 brick model kit.

We also got a chance to see the new Diagon Alley in person:
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P1230516 Here you can see just one of the many group dinners I attended. And no, Steve Witt does not have something on his head, its just a trick of the photo.

P1230561 One of the coolest things was LCP (LEGO Certified Professional) Robin Sather’s Japanese Gate.

This was a wonderful trip. I made a lot of new friends and was happy to hang out with all my old friends too. You can see more images on my Flickr photostream.

Are LEGO sets gender biased?

August 16, 2010

LEGO Collectable Minifigs Series 2 - Captions!

There has been a discussion going on lately on the Flickr group FFOL Brick Chick (Female Fans of LEGO) on whether LEGO as a company is gender biased or if it is the parents that buy into the stereotype that LEGO is a boy’s toy. Now with only 40 members in the FFOL group and 6,220 members in the LEGO Flickr group this is a valid point of discussion.

Here’s a little bit of what I said on FFOL:

I think it is a little bit of both the parents steroetyping and LEGO itself for still not getting what girls want. Even while LEGO tries to make inroads with female LEGO fans, they still mainly market and produce sets for boys.

No, I didn’t see LEGO as a gender biased toy growing up, but then again, I was more of a tomboy than a girlie-girl anyways. But even I made mostly houses and castles as a child. In fact the whole reason I got into LEGO was that I saw it as miniature houses that I could take apart and build in what ever way I wanted.

As I got older and realized that I was the odd girl out with most of my friends and family (heck, I took all my brothers’ LEGO when they grew out of it) and that most girls, including my sister stopped playing with LEGO when they were still kids. I also realized how much LEGO miss marketed their products, making it very clear what the “girl” sets were with pastels and pinks in the sets.

In fact, it seems that they were less gender biased when I was a kid in the 80s. At least then they didn’t make all the girl’s sets pink. Granted, that was because they didn’t have pink or much more than the six colors at that point but still.

According to Steve Witt, there is a new line of girls sets coming out next year that “is nothing like you’ve seen before” (direct quote). And that these new sets will have four new colors. I’ll still wait and see on that one.

But at the same time, I also asked Mads Nipper if they were ever going to produce a dollhouse-like set. He said no, and yet now we have the new city set that I could only call a dollhouse.

My real question is this — does LEGO even realize what constitutes as a girls versus a boys set? My own conclusion is no. I honestly don’t think LEGO even knows what they already have and what they need.

In the New York Times there was a recent article that talked about this:

There’s a particular kind of story one reads occasionally, making fun of the worst excesses of political correctness. But this entry is about the other extreme—a toy manufacturer so far in the dark ages that even Don Draper might snicker. I’m told that the latest craze among the toddler set is Lego Minifigures—little people to inhabit the recently-built creations of your own little person. I’ve been looking forward to the day I can build Lego houses with my daughter. But we won’t be playing with these Minifigures. You see, there are sixteen characters in the set, but only two are female. That’s the sort of gender ratio you see at a typical economics conference, but even we economists know that we need to do better. But the lesson that Lego leaves for impressionable minds is even worse. The two female characters are a cheerleader and a nurse. Even on Mad Men, Peggy Olson rose to copywriter.

Even Barbie stopped saying “Math class is tough” eighteen years ago.

Now knowing what I know of how LEGO is trying to find a better balance of male/female sets and representation, this article is a little harsh. But at the same time, even the next Collectible Minifigure series is stereotypical = pop singer, witch, and “baywatch” babe lifeguard for the female figs. Females can just as easily be Karate masters, surfers, etc., etc.

Of course since they are minifigs, you could always make the “boy” figures “girl” figures and vise-versa. 😉

So what do you think? And what can we do to change it?

BrickCon 2009 has begun

October 2, 2009

Well even without me BrickCon 09 has started (like I’m that important). 😉

Here we see Steve Witt — official LEGO Fan liaison — who, according to Mark Sandlin is holding a “New Pirate Ship” and that will be available January 2010 for $180.00. If that’s true, that’s a pretty sweet model. Even if it’s not true, its still sweet. 😀

Without actually being there, it will be hard to really report much about the events and what not, so I’ll have to rely on others’ pictures and my friends from The Brothers Brick too keep all of us non-attendees up to date. I’ll try my best to troll Flickr to find the best representations of BrickCon 09.

For those of you who have never attended a LEGO convention, it truly is a wonderful experience. To have so many like-minded individuals in one place and to be able to share your creations in real life with people who will appreciate them for what they are (including all the intricate details that the non-LEGO fans would miss) is absolutely enjoyable. 😀

The next LEGO Convention that I know of in the States is Bricks by the Bay which will be held on April 9-11, 2010 in San Francisco. Hopefully I’ll be able to attend, but that’s still months away, so we’ll see.

I also really hope that I can attend BrickCon next year, since I’m really bummed that I’m missing such a fun weekend with so many of my friends. 😦

So, everyone that is at BrickCon 09 and reads this blog, have fun for me! 🙂

LEGO Harry Potter, The Video Game!

June 1, 2009

Rumors have swirled like the steam off a potion cauldron around the existence of a LEGO Harry Potter Video Game. Well, now it has finally been confirmed. I had a feeling this was coming. Especially when Steve Witt, the LEGO Community Relations Coordinator, seemed to so strongly denying it. 😛

Warner Bros. Interactive Entertainment and TT Games are teaming up with the LEGO Group, to merge two of the world’s most popular brands with the creation of LEGO® Harry Potter: Years 1-4. Based on the first four Harry Potter books and movies that tell the story of Harry’s first four years at Hogwarts™ School of Witchcraft and Wizardry, LEGO® Harry Potter: Years 1-4 offers an engaging mix of magical gameplay and light-hearted humor. LEGO® Harry Potter: Years 1-4 is being developed by TT Games and will be published by Warner Bros. Interactive Entertainment and is scheduled for release in 2010.

LEGO® Harry Potter: Years 1-4 will give gamers the chance to experience the magic and adventure of Harry Potter in a uniquely LEGO way. Playing as Harry Potter, Ron Weasley™ and Hermione Granger™, as well as other favorite characters, gamers will have the opportunity to attend lessons, cast spells, mix potions, fly on broomsticks and complete tasks to earn house points. Throughout the game, players will also have the freedom to explore iconic settings from the wizarding world including Hogwarts castle, Diagon Alley™, the Forbidden Forest and the village of Hogsmeade™!

“The game is geared for players to experience a good mix of puzzle solving gameplay with exploration and battle in some of the most beloved Harry Potter environments, plus a few other surprises.”

No word on if you will be able to build your own levels as in LEGO Indiana Jones 2, which I still haven’t found a clip of any where! But the simple fact that you will be able to run around Hogwarts and destroy the school (at least presuming this one will be like Star Wars, Batman, and Indiana Jones) makes me very excited. 😀

Actually, my sister and I were talking about what a LEGO Harry Potter game would be like. Casting spells, playing Quidditch, and getting to be everyone from Harry to a ghost (perhaps?) would be very, very cool! We’ll just have to wait till next year to see Sorcerer’s Stone, Chamber of Secrets, Prisoner of Azkaban and Goblet of Fire come to LEGO life. 😉